Third-party intro
Digital Experience
Use this pattern when we're sending our customers to a platform that is not managed by Westpac.
What’s happening here?
Why do we do it this way?
Builds trust
We're being fully transparent, telling the customer what's going to happen and why we need to collect their information.
Manages expectations
We're setting clear expectations upfront so our customers know what to expect.
Gives a sense of security
The information we're sharing gives our customers a level of comfort and confidence with their next steps.
Where does it sit in the sequence?
This pattern should be presented before we redirect our customers to a third-party platform, so they understand where they are being sent to and why. The sequence will depend on the product.
How do we want our customers to feel?
“I feel my time and effort has been taken into consideration.”